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As seen on

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Media Kit

Inbal Rodnay and Sholto Macpherson are hosts of Agents of Change, a monthly workshop exploring technology for accounting firms. They also run innovation programs to help firms adopt AI, automation and other technology. 


  • CEO - Theory and Motion

    Inbal Rodnay is co-host of Agents of Change, a monthly workshop exploring technology in accounting. She is also CEO of Theory and Motion, a consultancy that helps accounting teams turn technology into capacity. Inbal was previously Head of Technology and Innovation at Melbourne firm BlueRock. She was a finalist for Innovator of the Year in Women in Finance awards, 2022. 

    Linkedin


  • Director - Theory and Motion

    Sholto Macpherson is an award-winning technology journalist and commentator specialising in accounting technology and related systems. Sholto is a regular contributor to Acuity (CA ANZ) and Company Director (AICD) magazines on business technology, is a co-host of the Agents of Change show and is a director of Theory and Motion. 

    Linkedin

Audience Demographics

Industry

  • Accounting

  • Financial Services

  • IT Services and IT Consulting

Location

  • Australia

  • New Zealand

Job Title

  • Accountant

  • Managing Director

  • Co-Founder